Who We Are

We are the disruptor that the wine industry needs

We are a small, nascent new entry into the world, and business, of wine. And this will actually garner some very different reactions, but our core demographic is women of color, specifically Black women, Latino women and Asian women. This is not to exclude anyone else, but first and foremost, I know that women can shape whole buying patterns and trends. And there is a demographic I see mostly ignored within the marketplace by serious contenders. As an African American wine "vivant," I hate the experience of attending a trade show where someone manning a table initially offers me a Moscato or something else sweet, without first engaging me to get a feel for my palate, or even waiting for me to make a selection of my own. Having been in and around the industry of wine, I have assessed the lack of serious outreach to Black drinkers; this has been documented in other industries like Bourbon. This is not to say that we don't want other people loving our wines, we do. We just don't see the need to fit into perceived and preconcieved ideals of what we should be presenting and how we should be presenting it and ourselves.

The second thing about us is that we are interested in bringing quality wines from places which aren't really being marketed to the American market in general, and of those which are, are definitely not being marketed to people of color, many of whom would actually be ardent consumers of said wines. Lastly , our focus is on providing great wines at great values. There are no reasons why you shouldn't be getting some phenomenal wines just because someone else wants to have a narrow view of what you might like or enjoy.